The New York Lottery came to us with a problem. Mega Millions and Powerball were seen as basically the same game. The desire to separate the two with Powerball doubling their price from $1 to $2 and the payout being dramtically hire than Mega Million. So we created a 360 campaign highlighting just that. You won’t be just rich when you win. You’ll be the kind of rich that makes rich people jealous…”Yeah, that kind of rich.”
