The NBA was looking for a Christmas Holiday Campaign. The agency had been through a few rounds of work that the client was not happy with. So I was asked to jump in over a weekend to take a crack at the brief. I delivered a retail campaign for the NBAs online store and apparel that generated one of its most highest holiday sales seasons to date with… “A season of NoGift Giving.”
The NBA came to us looking for a Holiday retail campaign. I gave them a holiday present with a retail campaign that went viral.
